.svg)
.svg)
A new model for ethical commerce.
Alunra enables individuals and businesses to sell items while supporting charitable causes in a clear and transparent way.
Every transaction is analyzed through ALUNRA AI™, our impact modeling framework that calculates charitable allocation, environmental displacement from resale, and long term contribution trends with structured transparency.
Ethical commerce should not rely on trust alone. It should be measurable.
Every transaction is analyzed through ALUNRA AI™, our impact modeling framework that calculates charitable allocation, environmental displacement from resale, and long term contribution trends with structured transparency.
Ethical commerce should not rely on trust alone. It should be measurable.
How Alunra works
Sellers choose the impact. Buyers see it. Everyone benefits.
Seller sets the impact
Sellers choose how much of a sale they keep, how much they donate, & which charity they support before the item is listed.
BUYER SEES THE IMPACT
Buyers see exactly where their money goes before purchasing, creating clarity and trust at the point of decision.
BUYER SEES THE IMPACT
Buyers see exactly where their money goes before purchasing, creating clarity and trust at the point of decision.
IMPACT IS RECOGNISED
Contributions are recorded and reflected in personal dashboards, encouraging long-term participation and meaningful engagement.
Giving should not be
an afterthought
Charitable giving is often disconnected from everyday commerce, hidden behind complex systems or limited to occasional campaigns.
Most marketplaces treat generosity as optional. Alunra embeds it directly into the transaction itself, making impact visible, consistent, and measurable.
Most marketplaces treat generosity as optional. Alunra embeds it directly into the transaction itself, making impact visible, consistent, and measurable.
Working alongside trusted charities.
Alunra collaborates with established organisations to ensure credible and visible impact across a wide range of causes. Charities benefit from transparent funding, ongoing exposure, and a platform designed for long-term support.
Donations are delivered directly through our giving partners to ensure accountability and clarity.
Built to scale across
individuals, brands, & organisations.
Alunra supports ethical commerce at every level, from individual sellers to SMEs, major brands, and corporate partners. By embedding structured charitable allocation into each transaction, the model scales naturally as participation grows, aligning commercial activity with measurable real world impact.
Alunra will also support verified Impact Campaigns, enabling charities, organisations, and communities to raise funds through marketplace listings while maintaining transparency and secure fund routing. Sellers and brands will be able to allocate proceeds from items directly to these campaigns.
Alunra will also support verified Impact Campaigns, enabling charities, organisations, and communities to raise funds through marketplace listings while maintaining transparency and secure fund routing. Sellers and brands will be able to allocate proceeds from items directly to these campaigns.
Recognition that encourages generosity.
Alunra recognises meaningful participation through visible impact tracking, milestones, and community recognition.
The platform is designed to encourage consistent participation, not one off transactions, strengthening long term trust and engagement.
The platform is designed to encourage consistent participation, not one off transactions, strengthening long term trust and engagement.
Common questions
Everything you need to know before getting started
Is Alunra a charity?
No. Alunra is a purpose-driven marketplace that enables charitable giving through everyday commerce. Charities receive donations through the platform, but Alunra itself is not a registered charity.
Do I have to donate the full amount?
No. Sellers choose how much of each sale goes to charity. You can donate everything, keep a portion, or split it. The impact is always clear before an item is listed or purchased.
Can businesses and brands use Alunra?
Yes. Alunra supports individuals, SMEs, and larger organisations looking to embed giving into their commercial activity through listings, partnerships, and corporate programmes.